Spotlight by Whereoware Wins 2016 DMA Innovation Award


Spotlight by Whereoware, a B2B mobile sales application, wins a 2016 DMA Innovation Award in the Audience Management category. The Innovation Awards, sponsored by Google and presented by the Direct Marketing Association, celebrate companies delivering game-changing technologies and platforms that advance the capabilities of the Marketing Industry. 

Spotlight has rapidly grown to process more than $1 billion in sales supporting the sales forces of top consumer product and equipment wholesalers. Spotlight helps professional sales reps book more sales, faster, by providing instant and up-to-date access to everything they need – from online catalogs to customer purchase history, product trends to analytics-driven product recommendations, and more.  

Whereoware’s CEO and veteran sales leader, Eric Dean, “We’re thrilled to accept this award from the DMA.  Spotlight is the result of a few decades experience working with professionals selling products.  The national recognition is extremely gratifying.”

Whereoware and six other winners will accept their awards and showcase their innovations at &THEN, the DMA Annual Event, taking place in Los Angeles, CA, October 16 - 18. 


About Spotlight (

Spotlight turns sales reps into superstars with real-time customer behavior and product information.  Reps deliver better sales presentations by speaking to customers’ unique pain points and product interests. Everything reps need is at their fingertips - from digital, interactive catalogs and automatic order taking, to customer purchase history, website browse activity, and analytics-driven recommendations.  

In addition to a 2016 DMA Innovation Award, Spotlight won Best B2B Mobile Application at the 2014 MobileWebAwards and a 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. Book more sales faster with Spotlight.

About Whereoware (
Whereoware is a digital agency with over 16 years of experience building awesome personalized websites, intuitive mobile applications, and award-winning emails, and getting huge results with data integrations. We specialize in delivering personalized omni channel user experiences that delight customers and generate huge results for our clients. For more information about Spotlight, visit .

About DMA ( Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.


Whereoware Team