Omni-Channel Marketing Increases Revenue
Each year, wholesale manufacturer of distinctive lighting and home furnishings Currey & Company discounts inventory at their very successful The Main Event sale. Their challenge is to consistently raise the bar to top the previous year’s success.
Currey teamed with digital agency Whereoware to develop an omni channel marketing strategy: showcasing the sale prominently on their website; leveraging customer data to segment, target, and personalize a series of email campaigns; and developing a sale-specific digital catalog in their mobile application, the Spotlight Sales iPad app.
The result? Compared to the previous successful year, Currey increased revenue 22%.
Get the case study to see how an omni channel marketing approach took Currey’s annual sale to the next level!